User:3pnrtpc5u8
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It clicked for us when we stopped treating marketing as a separate function. Instead of the campaign team dreaming up ideas in a vacuum, we started sitting in on product development meetings and sales calls. Suddenly our messaging addressed what customers actually complained about, not what we assumed they wanted. Our conversion rates jumped because every ad, email, and social post reinforced the same core promise that sales was already making. The alignment didn't happen overnight, but now our…